Charlie and the Biscuit Factory

Posted by
Roald Dahl HQ
Posted on
9:30am, 14th April
Categories
Charlie
Ross Dawes as Wonka and Troy Tipple as Charlie look at the Biscuiteers Chocolate Factory outside Waterstones Picadilly. Image c. David Jensen.
  • Ross Dawes as Wonka and Troy Tipple as Charlie look at the Biscuiteers Chocolate Factory outside Waterstones Picadilly. Image c. David Jensen.
  • Ross Dawes as Wonka and Troy Tipple as Charlie look at the Biscuiteers Chocolate Factory outside Waterstones Picadilly. Image c. David Jensen.
  • Ross Dawes as Wonka and Troy Tipple as Charlie look at the Biscuiteers Chocolate Factory outside Waterstones Picadilly. Image c. David Jensen.
  • Ross Dawes as Wonka and Troy Tipple as Charlie look at the Biscuiteers Chocolate Factory outside Waterstones Picadilly. Image c. David Jensen.

The Biscuiteers recreate the Mr Wonka’s Chocolate Factory in biscuit form in the main window of Waterstones flagship shop in Piccadilly

The 6m x 1.7m edible chocolate biscuit installation, based on the Olivier Award-winning Charlie and the Chocolate Factory musical stage set, was designed and created by Biscuiteers and unveiled by Willy Wonka (Ross Dawes) and Charlie (Troy Tipple) on 8th April. 

The entire chocolate factory has been lovingly recreated so that passers-by can look through this extraordinary 3D structure into each room and see Augustus Gloop being sucked in to the chocolate river in the chocolate room, Violet Beauregarde blowing up into a blueberry in the inventing room, Veruca Salt being thrown down the rubbish chute in the nut room and Mike Teavee being shrunk in the television room. 

It took Biscuiteers 300 hours to design, bake, build and decorate this edible Chocolate Factory made using over 100kg of biscuit dough and 200kg Tate & Lyle sugar. The display will remain in the branch for four weeks.

Members of Charlie and the Chocolate Factory the musical cast will read extracts from Roald Dahl’s original and much-loved story in the Piccadilly branch in April, and 60 x 60cm versions of the edible chocolate factory will be on display in Waterstones shops in Trafalgar Square, Covent Garden, Greenwich, Chiswick, King’s Road, Richmond, Hampstead and Kensington. 

Other elements of the partnership will involve the installation of a pair of Wonka factory gates into the children’s section of Waterstones Piccadilly, as well as a series of Charlie and the Chocolate Factory themed family events.