Roald Dahl’s Imaginormous Challenge kicks off in the U.S. March 1st

Posted by
Roald Dahl HQ
Posted on
3:00pm, 15th February

Willy Wonka is looking for five NEW lucky golden ticket winners!

Have you ever wondered what a child's idea might look like if it was turned into a theatrical creation, a Hollywood pitch, a short story book, a candy, or even a Minecraft world?

“In your wildest dreams you could not imagine that such things would happen to you!” says Willy Wonka in Roald Dahl’s global bestseller, Charlie and the Chocolate Factory, which is now a new Broadway musical, “Roald Dahl’s Charlie and the Chocolate Factory,” which begins performances March 28, 2017, at the Lunt Fontanne Theatre in New York City.  

This year, for the first time since Charlie Bucket won the prize of a lifetime, Mr. Wonka is looking for children from across the United States who will become 5 NEW lucky Golden Ticket winners!

Roald Dahl’s Imaginormous Challenge will kick off on March 1st and asks kids and their teachers not to imagine small, but to IMAGINORMOUS.

Not only will winners have the opportunity to see the new Broadway musical “Roald Dahl’s Charlie and the Chocolate Factory” and even win an incredible family trip for four to the UK sponsored by Norwegian Air, but Roald Dahl’s Imaginormous Challenge will grant the five Golden Ticket winners a once-in-a-lifetime opportunity to “wonka-fy” their story ideas in one of the following 5 spectacular ways:

  1. Theatrical Creation 
    “Roald Dahl’s Charlie and the Chocolate Factory” on Broadway will turn one winning story idea into a marvelous, theatrical creation.
  2. A Hollywood Pitch
    One winner and his or her family will fly out to Hollywood, courtesy of Mr. Wonka, and pitch their story idea to a major Hollywood Executive at Warner Bros. Animation!
  3. An Immersive Minecraft World
    A team of Minecraft builders will transform and reimagine the winning story idea into a playable Minecraft experience for the winner and the world to enjoy.
  4. Become an Author
    The New York Times bestselling, award winning author Adam Gidwitz (A Tale Dark and Grimm, The Inquisitors Tale, The Empire Strikes Back: So You Want to be a Jedi?), will work with one story winner to turn their idea into their very own short story book!
  5. A Candy Creation
    Following in Willy Wonka’s footsteps and with the help of Dylan’s Candy Bar, one winner’s idea will be turned into a magical, edible creation – a 3D-printed piece of candy! 

Roald Dahl’s Imaginormous Challenge is all about inspiring imaginative story ideas in children 5 to 12 years of age and aims to capture a million story ideas from children across America by 2020.

All it takes is 100 words to enter! - go to TODAY to find out more.

No idea is too crazy! Don’t imagine small-imaginormous.

This is terrific! Now the fun is really going to start! But we mustn’t dilly! We mustn’t dally!

Willy Wonka

Charlie and the Chocolate Factory