Children's Privacy Policy

Information relating to how we use children's data on

Last update date: 28th April 2023

Roald Dahl used to write books (and we think they were very good). We now manage these books, so when you see us refer to ‘we’ in the policy below, we are talking about ourselves: The Roald Dahl Story Company Limited. This policy relates to how you interact with us on this website.

What is a privacy policy?

A privacy policy tells you how we collect and use information about you. This information might be collected automatically when you use our service or it could be information that you provide. Some information could be what is called ‘personal data’. Personal data is any information that is related to you or your parent or guardian, in case we need to contact them to ask for their consent for you to do something on this website.

When you visit our website, we collect certain personal data about you. The site must only use your personal data as described on this page and we must follow certain rules in the UK, Europe and in the United States of America.

You or your parent can see our general privacy policy here.

Some legal stuff about how we keep you personal data safe and how we follow the rules when we collect and use your personal data:

What personal data do you collect from me?

If you contact us with any questions we will collect your email address. We will only store your email address to respond to your questions and then we will delete it from our records.

If you visited our website or signed up to our email newsletter on or before 6th August 2022, we may have collected the following information about you:

Your name
Your email address (if you have one, or we might take your parent or guardian's email address if you don’t)
Information about how you use our website – this is known as ‘technical information’

Where do we get your personal information from?

We get information about you from you or the person who looks after you (your parent or guardian).

This is usually taken when you contact us by sending us an email directly or through our website or calling us on the phone. You might have asked your parent or guardian to help and they might have contacted us for you – that’s okay too.

What do we do with your personal information?

We have to follow data protection law when it comes to how we use your personal information. This means that there are certain rules that we must follow in order to keep your information safe. This is because your information is really important so we are careful about how we use it.

We can only use your personal information where the law says that we can. The table below explains why we need your information and what we do with it.

Your information

What we do with it

What the law says

Your name, date of birth, where you live

We need to use your personal information so we can make sure emails we send you are about things that you’re interested in

This is so we can make sure the emails we send are interesting, as well as looking for ways to see who has been on our website and if we can improve it. This is known as our ‘legitimate interest’.

Your email address

This is so we can contact you about any interesting news we have, such as a new film, book or competition.

This is so we can let you know any new updates we have. This is known as our ‘legitimate interest’.


Who do you share my personal data with?

Your personal information might be seen and used by our staff who help to organise and run Roald Dahl. Sometimes, we also need to share your personal information with other people outside of Roald Dahl. The section explains who we share your information with. 

We work with some other companies to help us run and improve the website. Any information they collect from us is not shared with anyone else.

These companies are:

A company that helps us with our newsletter (if you signed up to our newsletter on or before 6th August 2022). They are called ‘Mailchimp’.
We may also need to share your personal data with the company that runs our website, they are called 16 Interactive Ltd.
We may also need to share your personal data if we sell our business or parts of it, or if we need to get help from a lawyer or answer a legal question from law enforcement bodies (these are organisations that make sure we are following the rules for how we run our business – sort of like a headteacher).

If you would like more information above who we share your data with, you can ask us for it by emailing us at:

How long do you keep my personal data for?

We keep your personal data for as long as we need to, to provide you with our news or get in touch with you when you have asked us to. If you or your parent decide you no longer want emails from us we will stop sending them and delete your personal data within 28 days.

How do you keep my personal data safe?

We take reasonable steps, which are appropriate to the type of personal data and the activities it is used for, to keep your personal data secure and to prevent anyone else being able to see it.

What other types of information do you collect about me?

We don’t show you any adverts on the site. However, we do need to collect something called cookies to make sure our site works for you – this is part of the ‘technical data’ that we collected which is explained in the table above.

These cookies are not delicious biscuits. Cookies on websites are small computer files which are stored on your device (this is what you use to visit our website and may be your computer, tablet or phone). They collect small bits of information related to you or your device and the site so that we can make sure our site works well for you.

What rights do I have for my personal data?

The law gives you lots of rights about your personal information. You have all the same rights as adults! These might be a bit tricky to understand so make sure you ask a parent or guardian if you’re not sure about what they mean.

You have the right to tell us if your personal data isn’t right so that we correct it
In certain situations, you have the right to ask us to stop using your personal data and delete it
You have the right to have a copy of your personal data
You have the right to ask us to stop processing your personal data in certain situations
You have the right to object to receiving certain emails from us
You can ask us not to make decisions about your personal data using ‘automated processing’ which significantly affects you
You can ask us to provide your personal data to another service

You can action any of these rights by contacting us at:

What about links to other sites?

Our website links to other sites. We don’t have control of those other sites. If you are leaving be sure to check the privacy notices of the site you are visiting. You may need to ask your parent or guardian to help you.

What if you make a change to this policy?

If we need to make a change to this policy, we will post a new date at the top and a notice to tell you we made a change. If we need to make a big change, we will email you and your parent to let you know before we make any changes so that you can decide if you still want us to manage your personal data.

How can I contact you about my data?

If you or your parent want to contact us, you can do so at - or why don't you visit our offices at 5 Berkeley Mews, London, W1H 7PB? You can even call us on the phone on +44(0) 203 696 6450.