Last Updated: 5th February 2025

How we use information about you on RoaldDahl.com

Roald Dahl used to write books (and we think they were very good). We now manage these books, so when you see us refer to ‘we’ in the policy below, we are talking about ourselves: The Roald Dahl Story Company Limited. This policy relates to how you interact with us on this website.

What is a privacy policy?

A privacy policy tells you how we collect and use information about you. This information might be collected automatically when you use our service or it could be information that you provide. Some information could be what is called ‘personal data’. Personal data is any information that is related to you or your parent or guardian, in case we need to contact them about this website, for example to ask for their consent for you to do something on the website.

When you visit our website, we collect certain personal data about you. The roalddahl.com site must only use your personal data as described on this page and we must follow certain rules in the UK, Europe and in the United States of America.

You or your parent or guardian can see our Adult Privacy Policy.

When you arrived on our website, we will have asked if you are an adult or a child. Adults are people aged 18 and over. 

You must be aged 18 or over to order products from the shop on this website, which is provided by Star Editions Limited.

Some legal stuff about how we keep you personal data safe and how we follow the rules when we collect and use your personal data:

What personal data do you collect from me?

If you contact us with any questions we will collect your name and email address. We will only store your email address to respond to your questions and then we will delete it from our records.

If you visit our website, we may collect the following information about you:

• That you are a child, younger than 18

• Information about how you use our website – this is known as ‘technical information’

Where do we get your personal information from?

We get information about you from you or the person who looks after you (your parent or guardian).

This is usually taken when you contact us by sending us an email or through our website or calling us on the phone. You might have asked your parent or guardian to help and they might have contacted us for you – that’s okay too.

What do we do with your personal information?

We have to follow data protection law when it comes to how we use your personal information. This means that there are certain rules that we must follow in order to keep your information safe. This is because your information is really important so we are careful about how we use it.

We can only use your personal information where the law says that we can. The information below explains why we need your information and what we do with it.

If you tells us that you are a child, younger than 18

We need to use this information to make sure that we take you to the right area of the website for your age. This is so that we can make sure that the information on our website is suitable for the people that will read it. This is known as our ‘legitimate interest’ and also your ‘legitimate interest’.

If you tell us your name and email address

We need to use this information so that we can respond to your questions. This is so we can make sure your questions are responded to. This is known as our ‘legitimate interest’ and also your ‘legitimate interest’. 

Who do you share my personal data with?

Your personal information might be seen and used by our staff who help to organise and run Roald Dahl. Sometimes, we also need to share your personal information with other people outside of Roald Dahl. The section explains who we share your information with. 

We work with a company called Work Products Inc., which trades as "Blue in Green", to help us run and improve the website. We also work with our parent company Netflix who hosts the website. Any information they collect when helping us run our website is only used for that purpose and is not shared with anyone else.

If we share your personal information with a company in a different country, we will make sure that they keep it safe.

We may also need to share your personal data if we sell our business or parts of it, or if we need to get help from a lawyer or answer a legal question from law enforcement bodies (these are organisations that make sure we are following the rules for how we run our business – sort of like a headteacher).

If you would like more information about who we share your data with, you can ask us for it by emailing us at: contact@roalddahl.com

How long do you keep my personal data for?

We will only use the information that you are a child, younger than 18, to take you to the right area of our website for your age. 

We keep your name and email address for as long as we need to, to answer your questions. Once we have responded to your questions we will delete your email address from our records. 

How do you keep my personal data safe?

We take reasonable steps, which are appropriate to the type of personal data and the activities it is used for, to keep your personal data secure and to prevent anyone else being able to see it.

What other types of information do you collect about me?

We don’t show you any adverts on the roalddahl.com site. However, we do need to use something called cookies to make sure our site works for you – the information we collect from cookies is part of the ‘technical information’ that we mentioned under the title ‘What personal data do you collect from me? (have a look above)’.

These cookies are not delicious biscuits. Cookies on websites are small computer files which are stored on your device (this is what you use to visit our website and may be your computer, tablet or phone). They collect small bits of information related to you or your device and the roalddahl.com site so that we can make sure our site works well for you.

For more information on how our cookies work, you can see our Children’s Cookies Policy. 

What rights do I have for my personal data?

The law gives you lots of rights for your personal information. You have all the same rights as adults! These might be a bit tricky to understand so make sure you ask a parent or guardian if you’re not sure about what they mean.

• You have the right to tell us if your personal data isn’t right so that we correct it;

• In certain situations, you have the right to ask us to stop using your personal data and delete it;

• You have the right to have a copy of your personal data;

• You have the right to ask us to stop processing your personal data in certain situations;

• You can ask us to provide your personal data to another service.

You can action any of these rights by contacting us at: contact@roalddahl.com

What about links to other sites?

Our website links to other sites. We don’t have control of those other sites. If you are leaving roalddahl.com be sure to check the privacy notices of the site you are visiting. You may need to ask your parent or guardian to help you.

What if you make a change to this policy?

If we need to make a change to this policy, we will post a new date at the top and a notice to tell you we made a change. If we need to make a big change, we will email you and your parent to let you know before we make any changes so that you can decide if you still want us to use your personal data.

How can I contact you about my data?

If you or your parent want to contact us, you can do so at contact@roalddahl.com - or why don't you visit our offices with your parent/guardian at 5 Berkeley Mews, London, W1H 7PB? You can even call us on the phone on +44(0)20 3696 6450.