In a heartwarming TV advert, two old friends embark on a journey, showcasing the delicious flavours of the festive Taste the Difference and Sainsbury's ranges.
The magic of Christmas has begun as Sainsbury's debuts its exciting new advert today. Inspired by Roald Dahl’s timeless and cherished story, the new Christmas advert features the beloved BFG alongside Sainsbury’s colleagues as they take viewers on a whimsical culinary adventure.
The ad opens with a captivating scene featuring the infamous ugly vegetable, a towering, knobbly, black-and-white striped snozzcumber that will evoke memories of the beloved book. Suddenly – thud! – a cleaver comes in and chops it in half. Meanwhile, off-camera, a familiar voice is fantasising about much more pleasant alternatives, “Prawn Coat-tails, Beef Welly-boot, Wigs in Blankets”.
The camera zooms in on a 24-foot-tall giant with enormous ears, only to discover that it is in fact the BFG, surrounded by magical clutter in his secret cave lined with row upon row of dream jars. After a moment’s contemplation, he turns to the camera and asks, “Hey Sainsbury’s, how can we make this Christmas a bit more… phizz-whizzing?”
A Sainsbury's name badge labelled 'Sophie' appears. A colleague in a car park returns a trolley when a colossal sneeze blasts snowflakes and sets off car alarms. A towering figure emerges, and a mighty cloak is lowered to reveal the BFG crouching in the shadows behind the trolley park.
“BFG!” exclaims Sophie, “I hear you need our help”. There’s a brief pause as the BFG’s enormous fingers stretch out and unfurl onto the ground in front of her, “As a matter of fact, I does” he replies.
The ad cuts to the BFG and Sophie travelling in search of great tasting food, sourcing fresh produce from Sainsbury’s trusted suppliers—including salmon, Brussels sprouts, and deliciously crumbly Stilton cheese.
The camera pans out to reveal a bountiful dining table in the BFG’s dream cave overflowing with delectable Taste the Difference dishes, including a roasted Carrot Galette, a Smoked Salmon and Maple Terrine, and a delicious Golden Forest dessert.
The retailer has again enlisted the support of real Sainsbury’s store colleagues to take part in the advert. A Food Services Assistant and keen drama student, she stars in her acting debut as the BFG’s friend Sophie, highlighting the vital role Sainsbury’s colleagues play at Christmas and all year round.
The advert concludes as we see Sophie and the BFG wishing each other a Merry Christmas and Stephen Fry inviting customers to seek the retailer’s expertise, asking “Want to go big this Christmas? Ask Sainsbury’s. Good Food for all of us”.